Major Donors

Learn how to find, organize, and cultivate major donors to create success for your organization.

What You'll Learn

Welcome to the Major Donors Course! 80% of giving in the United States comes from individuals, which means major gifts are often one of the most essential parts of your development plan. Analyzing your major gift potential can be a crucial step for your organization’s financial goals, no matter if it’s for a capital campaign or to meet your operational needs. Major gifts are a great way to grow to fundraise for your organization, and though they take time and deliberate effort, it’s a smart and sustainable option for your organization. In this series, we’ll discuss how you can create real and lasting relationships with your donors to cultivate the support your organization needs.

In these videos we will help you understand how to:

  • Resource your strategic initiatives with a robust major gifts program
  • Create your prospect list
  • Do your research
  • Create Giving Levels
  • Develop your menu of cultivation activities
  • Create a Cultivation Pathway ©
  • Engage Your Board and other Volunteers
  • Understand the four roles of fundraising volunteers
  • Plan your asks
  • Evaluate and maintain your Major Donor strategy

Meet Your Teacher

Mary - Vice President of Annual Giving at Kennari Consulting

Mary works with clients in creating a development plan that is appropriate for the organization and prioritizing tasks that are essential to maximizing fundraising opportunities. She helps in the creation, implementation, and management of major gift programs and donor development committees. Mary also spends a significant amount of time with boards helping them create structures and processes that strengthen engagement in philanthropy. She also helps build the nominating and governance processes necessary for successful fundraising. Throughout her career, Mary has managed more than $20 million in fundraising efforts and gained experience in endowment campaigns, capital campaigns, and capacity building campaigns as well as working with volunteer committees, events, direct mail, and grant writing.

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