80% of giving in the United States comes from individuals, which means major gifts are often one of the most essential parts of your development plan. Analyzing your major gift potential can be a crucial step for your organization’s financial goals, no matter if it’s for a capital campaign or to meet your operational needs. Major gifts are a great way to fundraise for your organization and, though they take time and deliberate effort, it’s a smart and sustainable option for your organization. In this series, we’ll discuss how you can create real and lasting relationships with your donors to cultivate the support your organization needs.

If you’re looking for more information on setting up a Major Donor program for your organization, or if you need any help on this course, please reach out to Mary Sumners at mary@kennariconsulting.com.